Pay-Per-Click

What is Pay-Per-Click?

Pay-Per-Click (PPC) advertising is the process of paying major search engines for ad placement among searches for keywords or phrases that apply to your business. Sometimes referred to as Paid listings, Sponsored listings or Sponsored links. It enables you to list your site amidst the search engine results by advertising on keywords that best describe your product or service. Pay-per-clicks are the ads that appear next to the natural search engine results either above or to the side of the natural listings. And, unlike the natural results, the PPC ads will appear on each and every results page from the first to the last.

Approximately 40% of searches view PPC ads while approximately 60% prefer the natural listings. If you ask which method I should employ, my answer will be both. Why settle for reaching only 40% or 60% of your potential customers when you can ultimately reach 100%.

PPC rates are based on the highest bid for placement among the results. That is, the amount that a company will pay for these ads is directly correlated to the number of companies that want to place ads for the same keywords. Whoever bids the highest will get the highest ranking in results. The minimum average bid price is $0.10. Different PPC search engines have higher or lower bid minimums.

The major advantage of Pay-per-clicks, is that you only pay for the ad when someone clicks on your link. When a searcher clicks on your ad, you’ll be able to track the results. There are no other hidden costs. And pay-per-click is now not only available on search engines; publishers are also including PPC advertisements on their sites.

To get started using PPC advertising, Inet-Optimizer will determine through extensive keyword analysis the right keywords and phrases that will appear in the ad copy based on your organizations business performance objectives. Once the keywords and phrases have been determined, Inet-Optimizer will write the title and description of the ad. It’s very important that when the potential customer clicks on your ad, and is sent to your landing page, that the copy is optimized with relevant keywords and phrases and the relevancy of the subject matter is specific to the ad. The landing page is a page designed specifically to provide the potential customer exactly what their expecting to see, no navigational issues, no clutter, no irrelevant information and no long load times. Speed, ease and content specific win every time.

A PPC ad usually has two to three lines of text. Here’s an example of a PPC ad.
Home Entertainment Centers
If You Can Dream it
We can build it…

Benefits of Pay-Per-Click:
PPC advertising is one of the most dependable and cost-effective methods for advertising a start-up business. And at the same time, it is also beneficial to established organizations looking to acquire customers for new products or new services they may be offering. Here is a short list of the many benefits of PPC advertising:

• Drive targeted and qualified customers to your site
• Absolutely no upfront costs, you only pay for the clicks to your website
• Cost for PPC fluctuates with the amount of leads you want to generate. The more people you want to click to your site, the more you pay. Increase and decrease this number to meet the capacity of your business
• No matter the size of your business, you can attract customers by using the proper keyword selection, title, description, landing page and copy
• Pay-per-clicks have noticeable results within days, as opposed to general SEO marketing
• Track the effectiveness of various keywords and phrases, as well as which ads generate the most traffic and conversion rates. Inet-Optimizer provides a proprietary desktop measurement reporting program so you can view the progress of your PPC campaign 24/7
• Unlike traditional media, there's no lag time to know if your ad is working. It’s at your fingertips, whenever you need to know
• PPC advertising guarantees you a national audience of customers by putting ads on Google and Yahoo! Along with their network partners; they each claim to reach over 80% of Internet users. Inet-Optimizer will identify which PPC engines your ad should appear based on keyword bid price, engine specificity, etc. An example of some of the PPC engines are: ABC Search, Brainfox, epilot, Google, guava, Kanoodle, Looksmart, mamma, Miva, Overture, Search 123 and Search Feed
• PPC advertising can be tailored to a specific region by a pre-determined mile radius and also by specific days of the week
• Branding among web users has never been easier. With PPC, you can brand your name by inclusion in major search engines, directories, and specialty engines

What we can do for you:
Inet-Optimizer will customize a PPC campaign for your organization. We will tailor this marketing campaign to reach a specific amount of customers for your targeted keywords, and in specific regions of the country or the world. This is the most easily tailored marketing method available. Whatever your budget, whatever your product, Inet-Optimizer has the PPC solutions to meet the needs and goals of your company. Contact us today to speak with a PPC campaign specialist about your unique marketing goals, and begin PPC marketing to discover a new world of targeted potential customers.