Marketing Consulting Services

INTERNET MARKETING/ONLINE BUSINESS PLANNING

In an online/offline environment, knowing your competitors product position and marketing mix will help in planning and strategizing your Internet Marketing efforts.

Selecting target markets, segmenting your target markets and devising positioning strategies are fundamental marketing tasks.

Relationship building, mass customization, heightened sensitivity to quality, value creation, utilizing performance metrics and ethical behavior standards should be important concerns of any market oriented company.

Planning your Internet marketing program

• Setting goals and designing strategies and tactics to reach those goals
• Implementing it
• Directing the core competencies according to the plan

• Evaluating its performance
• Analyzing performance in relation to your organizations performance goals
• Using these data to plan goals and strategies for future periods

Without a plan you won’t get anything done effectively and efficiently, because you won’t know what needs to be done or how to do it

INET Optimizer will:

Discuss your objectives & goals

• They should be
• Clear and specific
• Ambitious but realistic
• Quantitatively measurable

Our Internet marketing strategy will be a broad plan of action to reach your objectives. We’ll employ tactics that will detail a specific course of action based on the strategy

The Broad Plan

We follow the following 4 essential steps:

1. Define organizational mission
2. Analyze the situation
3. Set organizational objectives
4. Select strategies to achieve those objectives

The situation analysis will consist of:

• Prior marketing plan and performance, including target markets
• Identifying and assessing competitors that serve your market

Part of the situation analysis could consist of a SWOT analysis which identifies and evaluates your most significant strength’s, weaknesses, opportunities and threats.

Based on the results of the situation analysis, a determination of marketing objectives will be developed based on your company’s objectives and strategies. We’ll then look to position (refers to image in relation to competitors products) product in marketplace and distinguish it from your competitors.

After positioning, a viable differential advantage needs to be identified (feature of company or brand perceived by customers to be desirable and different from competing product). Lastly, we’ll determine the right target market or segment of a target market, there could be more than one.

For each target market, your marketing mix will be reviewed based on the following:

• The product
• How it’s distributed
• Promoted and priced

The last step is the annual plan submission.

Annual Plan – How to do it summarizes marketing strategies & tactics, and responsibilities for activities for plan element allocation.

At this time, your advertising budget allocation for the various media channels will be provided.

Like any good plan, it must be evaluated for meeting the plans marketing goals. INET Optimizer will measure how far you progressed towards meeting your marketing objectives. We’ll define what programs and strategies have worked well and which have not. We’ll continue to evaluate and adjust the plan to maximize its performance objectives. Contact an online marketing expert today!