Link Building and Link Popularity
Link Popularity is the number of relevant links from the website community back to your web site. This is called inbound links. Search engine algorithms put great emphasis into the number and relevant quality of the inbound links to your web site. It can be perceived as a popularity contest and the more relevantly popular a site that points a link to your site, the higher the search ranking you will receive.
Inet-Optimizer uses a combination of link analysis tools and comprehensive research to identify the best possible relevant links that will help increase your link popularity. The analysis includes your current link popularity and who in the web site community has a link pointing to your web site. One of the most important tasks is to determine if you have suspect links pointing to your site. If you do, you might be being penalized by search engines. A suspect link is deemed to have no relevance to your site content. It can also mean it came from a link farm. A link farm is a series of websites listing unrelated links to other sites for the purpose of gaining a high page rank.
There are many ways to build inbound links to your web site. The following are some of the link building techniques Inet-Optimizer employs in addition to some of the qualifying factors that are used to determine the links relevancy and popularity.
Qualifying Factors
- Age of URL
- Sites inbound and outbound linking sources
- If the “nofollow” linking out command is present (link won’t be seen by spider)
- Quality and relevance of content
- keyword/Phrase and related phrase relevancy
- Ranking Position
- Alexa link rating validation
Link Building Sources
- Major search engine directories
- Topic related sites
- Popular and authoritative sites
- Reciprocal links
- Blogs
- Forums
- Community Portals
- Online Press Release distribution
- Article writing and submission to article directories
- Competitor linking analysis
- High ranking web sites that use your search terms
All links that Inet-Optimizer secures will have Rich keyword anchor text links that will point the link to your relevant web site page (landing page). This method will further increase relevancy because you will be proving to the spider that a relevant site has an anchor text link pointed to your site and your keyword, keyword phrase, meta tags, title tags and page content all relate to each other, therefore, showing relevancy.
Link building is a critical ranking factor and should become a permanent part of your ongoing search engine marketing strategy.
Start becoming popular today and contact Inet-Optimizer to discuss your custom link building strategy. Need to learn more? Go to Internet marketing solutions for additional services that will h elp you reach your online sales objectives. |